Building a strong personal brand is more than just showing up and smiling for the camera. It’s about telling a story—your story—in a way that feels natural, warm, and uniquely you. At Sound Roots Photography, I believe in preserving these moments in a way that feels authentic, not staged. But when it comes to personal branding, there are a few common mistakes that can take away from the connection you’re hoping to create. Let’s talk about how to avoid them.

Professional hairdressing tools including scissors, combs, brushes and hair clips laid out on a brown wooden surface.
A hairstylist in a brown sweater works on styling a client's dark hair while wearing a white tank top.
Hands using a round brush to style dark purple hair during a blow dry styling session at home.

1. Not Being True to Yourself


Your personal brand is just that—personal. If your images feel stiff, overly polished, or nothing like the real you, potential clients might struggle to connect. Instead of forcing a version of yourself that feels unnatural, lean into who you truly are. Whether that means documenting you with your favorite coffee mug, in your home office, or out in nature, authenticity always resonates.

Someone wearing a plaid shirt and black hat laughs joyfully while lounging in a vintage olive green velvet armchair.

2. Ignoring the Power of Storytelling


A strong brand isn’t just about having pretty images; it’s about what those images say. Are they telling the story of your work, your passion, your personality? Instead of opting for generic headshots, think about how to weave in details that reflect your journey—maybe it’s the books that inspire you, the tools you use daily, or the behind-the-scenes moments that show the heart of your business.

A stylist wearing a plaid jacket and cap works on styling a client's colorful dyed hair in a salon setting.

3. Choosing the Wrong Setting


Your surroundings matter. A cold, corporate office might not be the best fit if your brand is all about warmth and connection. Likewise, if your work is sleek and modern, a cozy, cluttered home setting might send the wrong message. Consider locations that complement your personality and profession—your home, your favorite café, or even an outdoor space that aligns with your brand’s vibe.

A close-up portrait showing someone wearing a black hat and tan sweater with a necklace, against a light background.

4. Wearing Something That Doesn’t Feel Like ‘You’


We all want to look our best in brand images, but that doesn’t mean wearing something that doesn’t feel like you. If you’re uncomfortable, it will show. Choose outfits that reflect your everyday style—clothing that makes you feel confident, approachable, and like the best version of yourself.

Professional stylist wearing plaid shirt and black hat works on client's hair at salon station.

5. Forgetting to Think Beyond Today


Your personal brand should grow with you. While it’s tempting to go all-in on trendy aesthetics, consider how your images will feel six months or a year from now. Will they still align with your business and personal evolution? Aim for a timeless quality that allows your brand to feel fresh and relevant no matter where your journey takes you.

Hair stylist cutting dark brown hair with professional scissors while client wears multiple decorative rings.
Two people sharing a joyful laughing moment together while sitting against a wooden wall.
A hairstylist works on a client's hair at a salon station with a vintage-style mirror and plant decor on the wall.

Let’s Tell Your Story


Your personal brand is more than just a headshot—it’s an invitation for people to connect with you. At Sound Roots Photography, I specialize in real-life lifestyle and documentary sessions that feel like you. If you’re ready to preserve your story in a way that’s warm, honest, and true to your brand, let’s chat.

Ready to document your journey? Let’s make it happen—together.